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Terrorism-related deaths since 2001: 11,337
Tobacco-related deaths since 2001: 30,000,000
Controversial anti-smoking ad by Action on Smoking and Health (ASH), New Zeland.
Credits
Agency: DDB, New Zealand
Creative Director: Toby Talbot
Copywriter: Paul Hankinson
Art Director: Mike Davison
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You're f'n cracked!
You're f'n cracked!
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