Credit: Designed by Leo Burnett for Instituto Akatu
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Posted 6 months ago by nonickhere
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It's upside down
The image is upside down
That's the idea (see whole picture - link)
It's a Ad for Akatu.
There's a part missing to understand the whole idea.
See:
http://www.unep.fr/pc/sustain/advertising/ad/media/LEOB_05869_0039449A.J...
I think that was the idea
I think the author's idea was to see how many people actually notice.
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